To First Finance family members (all staff and management), it means each of us should always try to do more and be better than what we used to be. Be honest, transparent, responsive to our colleagues and the clients we serve. Be creative in carrying out our daily chores to be efficient and better serve our clients. Together, we excel in our careers and RISE standards for social justice in Cambodia.
To First Finance clients, by believing and carrying out IRISE, they can RISE their standards of living and live in dignity, security, happiness, and stability through homeownership.