First Finance Plc was a joint venture company established between Cambodia-based First Home Plc, Singapore-based Phillip Capital, Luxembourg-based Insitor Fund, Cambodia-Laos Development Fund, and Norway-based Norfund. The Company was taken over 100 percent by local shareholder in June 2022.
First Finance Plc obtained its license on 23 April 2009 from the National Bank of Cambodia and became the first financial institution to specialize in affordable housing finance in Cambodia. The company is focused on providing long-term affordable housing finance such as Home Loans, Home Improvement Loans, and medium-term Home Equity Loans to underserved low and middle-income Cambodian households who have little-to-no access to formal housing financial services. Most commercial banks only offer services to wealthier Cambodians.
To help low-middle-income families in Cambodia live in dignity, security, happiness, and stability through home ownership.
To build the economic stability of low-income Cambodian families by increasing access to home ownership through the provision of finance.
Integrity
In order to see our clients achieve the vision of First Finance, we are honest and transparent in everything we do.
Response
We are always close enough to care for and respond to our client’s needs. We take ownership of our actions, and we’re open to feedback.
Innovation
We are creative in finding efficient solutions to better serve our clients.
Social Justice
We take pride in being respectful, professional, and treating our clients fairly.
Excellence
We strive to be the best at what we do.
To First Finance family members (all staff and management), it means each of us should always try to do more and be better than what we used to be. Be honest, transparent, responsive to our colleagues and the clients we serve. Be creative in carrying out our daily chores to be efficient and better serve our clients. Together, we excel in our careers and RISE standards for social justice in Cambodia.
To First Finance clients, by believing and carrying out IRISE, they can RISE their standards of living and live in dignity, security, happiness, and stability through homeownership.
The vast majority of Cambodian households have no access to formal housing finance. While commercial banks have begun to offer home loan products, they are more focused on wealthier Cambodians.
First Finance provides customers with loan products/services specific to their needs, and with requirements that are in line with the realities of Cambodia. Further, customers can meet directly with our credit consultants in order to fully understand our products, as well as to receive assistance about the legal processes associated with purchasing their first home.
Our corporate philosophy is very simple:
We think like customers and act like owners.
Our approaches are even simpler:
Market driven products and services
Simplified procedures and quick processing
Flexibility and transparency in operations
Integrity and ethics in all business practices
Article 1: Confidentiality
First Finance received the Gold Certificate (the highest level) for applying Client Protection Standards, following a new Client Protection Pathway from Cerise and SPTF.
First Finance received the ASEAN Business Award 2012. There were 26 award recipients throughout the 10 ASEAN countries, 3 of which were Cambodian companies. The implementation process was administered by KPMG, who was appointed as the ASEAN Business Advisory Council’s strategic partner, and judged by independent judging panel comprising of top business leaders, economist and academics from ASEAN countries.
First Finance received the Cambodia Transparent Pricing Initiative Certificate from MicroFinance Transparency on the 7th of August 2009
